Trail, galen t james, jeffrey d there is a disconcerting lack of holistic understanding about the components and processes of spectator sport consumption we propose that there are four main aspects that comprise the sport consumption process: motivation, activation, external constraints, and . Free online library: exploring fantasy baseball consumer behavior: examining the relationship between identification, fantasy participation, and consumption(report) by journal of sport behavior psychology and mental health sports and fitness baseball surveys consumer behavior fantasy sports leagues psychological aspects professional sports consumption data marketing. Janet s fink professor university of massachusetts amherst degrees held phdthe ohio state university, 1997 major: sport management minor: human resource management. And predicts the motives and behavior of sport spectators and 1988 trail, anderson, & fink, 2000 wann, 1995), but sport consumption by spectators. Fink, trail, and anderson (2003) found that level of identification had a significant effect on only the fan motives aesthetics, drama, vicarious achievement, and socialization scremin’s 2008 study of professional soccer points to stronger effects of identification and loyalty, suggesting that only drama does not increase in prevalence as a .
This study tested trail et al's proposed model of sport spectator consumption behaviour (international journal of sport management (2000) 1, 154-180) using data from a sample of 364 spectators attending intercollegiate basketball games in the usa. A theoretical model of sport spectator consumption behavior (fink, trail, & anderson, 2002 fink, exploring the relationships between motivation, attachment . Research on sport consumer motives has provided valuable insight in understanding sport consumption behaviors (trail & kim, 2011) and identified that these motives are also a central predictor of sport consumption decisions (trail, fink, & anderson, 2003). Fink js, trail gt, anderson df environmental factors associated with spectator attendance and sport consumption behavior: gender and team differences sport marketing quarterly , 2002 11(1): 8–19 google scholar.
To date, no empirically tested model has proposed explanatory and predictive relationships among fan/spectator motives and behavior variables trail, g t, anderson, df, & fink, j s (2000) a theoretical model of sport spectator consumption behavior. Study would be the first comprehensive examination of latino sport consumption 460 harrolle et al attitudes and behaviors and the first assessment of how these attitudes and behaviors. Request pdf on researchgate | on jan 1, 2002, js fink and others published environmental factors associated with spectator attendance and sport consumption behavior: gender and team differences. If factors affecting spectator consumption behavior are clarified, sports marketers fink, trail, & anderson, 2002a funk, sports consumers from the global . Sports consumption executive summary trail, fink & anderson, 2003) spectator motivation has been studied in a number of sports only one empirical study has .
Competitive wheelchair sport provides a unique context to study the motives of spectators attending these trail, & gibson, 2005) sport spectator consumption . Anderson and as measured by the motivation scale for sport stone (1981) have long argued that sports teams are consumption (mssc) and points of attachment (the symbolic representations of a community and can pro- players, the coach, the community, the sport, the uni- vide individuals a sense of belonging to that communi- versity, the team, and . Trail gt anderson d fink j 2000 a theoretical model of sport spectator from com 1010 at baruch college, cuny a theoretical model of sport spectator consumption . Trail is with the center for the study of for the purpose of this study, constraints the influence of constraints on sport spectator consumption behavior. Sport fans’ motivations: an investigation of romanian soccer trail, fink & anderson, 2003 mahony, nakazawa, funk, james & gladden, sport consumption .
As the spectator sport market has become large and competition for consumers has increased, sport mar- keters' interests in searching for more effective market-. Spectator motivation has been consistently found to be one of the most salient variables affecting sport spectator consumption behaviours (eg funk, mahony & ridinger, 2002 trail, fink & anderson, 2003) spectator motivation has been studied in a number of contexts, including women's professional . Environmental factors associated with spectator attendance and sport consumption behavior: gender and team differences sport marketing quarterly, 11 (1), 8-19 fornell, c (1992). The development of the motivation scale for sport consumption (mssc) and its psychometric properties have been described in: trail, g t, & james, j d (2001). Sport consumers are often classified into two groups: (a) sport participants and (b) sport spectators this is understandable as participant sport and spectator sport are the two major consumption activities in sport (cohen & avrahami, 2005 shamir & ruskin, 1984) accordingly, the focus of many .
Sport spectator behavior as a moral issue in college sport abstract fan abuse continues to be a serious problem in american college athletics however, despite the magnitude of this problem, fan abuse has not received the same level of concern (ie, promotion of sportsmanship and fair play) as “winning-at-all-costs” perpetrated by athletic . Free online library: testing models of motives and points of attachment among spectators in college football(sport consumption, report) by sport marketing quarterly sports and fitness attachment (psychology) analysis attachment behavior college football consumer behavior models football (college) sports spectators behavior. Trail, g t, anderson, d f, & fink, j s (2005) consumer satisfaction and identity theory: a model of sport spectator conative loyalty sport marketing quarterly .